Yasso wanted to extend its ‘Ridiculously Better’ brand campaign into retail. Leading with the delicious creamy taste of its Greek yogurt treats, we created a suite of key visuals rooted in macro shots of Yasso bars and pints set against bright graphic backgrounds. I wrote the campaign headline, leaning into Yasso’s cheeky, confident tone. “Try a bite so fine it’ll blow your mind” included a fun catchy CTA to shoppers that stood out amongst ‘better for you’ competitors.

My team built 5 unique key visuals and a robust production toolkit, to ensure campaign consistency across in-store and digital assets versioned out for national retailers including Amazon, Walmart, Albertsons and Kroger.

Creative Director: Lindsay Harrison
ACD Art: Rob Verdino
ACD Copy: Cameron Ly
Art Director: Bari Baruch