Hey there! Thanks for stopping by to check out my work. As a seasoned Creative Director with a copy background, I connect strategy with storytelling to create memorable brand campaigns that resonate with audiences in an authentic way.

 

I specialize in removing roadblocks for creative teams to produce award-winning written, video, and interactive content for some of the world’s most recognizable brands. From leading creative ideation and concept development to providing strategic design direction on all elements of production, I am well-versed in both sides of the advertising equation. After all, a big idea will only resonate if you know how to back it up with data-driven insights and then bring it to life with kickass creative. 

 

I have 15 years’ experience in digital marketing. From 2017 to 2024 I led Ziff Media Group’s branded content team to exceed revenue goals through strategic brand partnerships with clients in auto, cybersecurity, consumer tech, telco, and retail. 

 

It all comes back to storytelling. A writer at heart, I earned my MFA in Creative Writing from Columbia University and published my first book, “Missing,” with Simon & Schuster. Drop me a line to discuss how we can collaborate!