For years, Mashable was known for throwing an epic party at SXSW, a robust brand sponsor event. In 2021 with events cancelled due to the pandemic, my creative team transformed that opportunity into Mashable’s first virtual shoppable home. Sponsored by Walmart, Mashable Home gave shoppers a place to socialize and shop, all under one interactive roof. Guests could explore 6 custom designed rooms, discovering 60 shopable products seamlessly embedded from Walmart, along with 16 pieces of branded content. Influencer videos, games, and a virtual DJ set filled our house with fun easter eggs.

Built entirely with custom UX and embedded into Mashable’s CMS, Mashable Home drove 47M impressions and 2.17M views. Featured in AdWeek, Bloomberg, and BusinessWire, media coverage praised the seamless shoppability and premium design of our event. We set a new gold standard for virtual events.

I led the creative strategy and direction on the pitch and production of Mashable Home, which my 5-person creative team executed in just 6 weeks. Walmart gained significant brand lift, along with conversion on embedded products.