I served as WPP Unite's Creative Director across all of Unilever's Ice Cream brands in 2025, including Breyers, Talenti, Magnum and Yasso. My team produced a huge volume of brand specific and scale key visuals and supporting tactics. In Q4 '25, Unilever sold off its ice cream portfolio, and the shopper marketing agency shifted to Publicis. Below are shopper marketing campaigns I led in 2025 prior to the company split (some of the work didn't go live because it was slated for 2026).

Creative Director: Lindsay Harrison
ACD Art: Rob Verdino
ACD Copy: Cameron Ly
Art Director: Bari Baruch