Unilever wanted to make shoppers aware of a huge expansion in their ice cream SKUs available in nationwide Dollar General stores. 19 delicious frozen treats — from Ben & Jerry’s to Breyers to Klondike and Popsicle — were hitting freezer shelves just in time for summer. My team pitched, produced and executed a suite of shopper marketing assets designed to get shoppers dreaming about ice cream. Our key visual built a vibrant and surreal ice cream dream world that took appetite appeal to new heights, with ice cream clouds and popsicle waterfalls. We created a comprehensive suite of static, GIF, and social-first video assets to run across Dollar General and DoorDash, driving awareness and conversion at point of sale with unmissable marketing rooted in the simple joy of a cool treat on a hot summer day.

Creative Director: Lindsay Harrison
ACD Art: Rob Verdino