Qualcomm x Mashable
Oversaw concepting and production of 3x time-lapse videos following the "day in a minute" of 3 busy NYC professionals, showing how Qualcomm-powered PCs help them achieve success.
HP x Mashable
Responsible for concept, creative direction, and editing on an immersive holiday gift guide for the HP Spectre laptop.
Canon x Mashable
Pitched concept and co-lead production of custom event activation for dog owners of NYC to try the new Canon Rebel camera at an epic puppy party. Creative direction on video and immersive article.
Qualcomm x Mashable
Creative direction on video exploring the game-changing implications of Boundless XR, a Qualcomm powered technology enabled by 5G.
Missing: A Memoir
Wrote nonfiction account of missing person search, published by Simon & Schuster. Named a Top 10 memoir by Publishers Weekly in 2011.
IBM x Mashable
Creative direction on stop-motion animated video for IBM, exploring transformations through big data using bike share programs as a real-world example.
Smirnoff x Mashable
Concepting and creative direction on video with 3 tech influencers, spoofing a tech unboxing of the new Smirnoff Ice in a can.
Verizon x Mashable
Creative direction and editing on immersive article empowering parents to raise their kids safely in the digital age.
Citi x Mashable
Led pre-sale ideation and post-sale production of 3x immersive articles for Citi on fintech. I handled strategy, client comms, writing, editing and art direction.
Epson x Mashable
Creative direction on custom immersive to align Epson EcoTank with stress-free printing.
Avocados from Mexico x Mashable
Led post-sale production on 5x branded immersive articles with interactive infographics + custom video series. Hired freelance writers, edited articles, client comms and CMS builds.
eBay x Mashable
Worked with Mashable product team to source trending holiday gifts; created shoppable gift guides with custom photography and banner ads for eBay.
Uniqlo x Mashable
Ideated concept for Uniqlo winter campaign of 2x style guides; produced and edited immersive articles and Instagram story.
OnePlus x Mashable
Led creative for OnePlus 5 phone launch campaign, including immersive article, Instagram Story and Snapchat story.
VA Tourism x HuffPost
Ideated, reported and photographed feature article on Charlottesville wineries to promote Virginia tourism.
Fidelity x HuffPost
Led creative on 6 episode "Retire Well" video series & curated custom Fidelity content hub on HuffPost.
Georg Jensen x HuffPost
Led strategy and wrote 3x feature articles on powerful women in careers ranging from boxing to design to filmmaking, to align with Georg Jensen ad campaign celebrating visionaries.
Pedigree x HuffPost
Led strategy for yearlong Pedigree campaign; wrote and published articles and UGC content on HuffPost.
Kohler x Mashable
Led strategy and edited 3x articles and Instagram animation on Kohler clean water partnerships.
H&R Block x HuffPost
Led strategy and wrote 5x articles and infographics on smart finance tips to position H&R Block as your go-to finance expert.
Capital One x HuffPost
Pitched and wrote 5x articles on for Capital One to align with the BuyPower Card for smart spending.
Oyster Book Review
Sample book review. I wrote editorial content for Oyster Books 2013-2015.
Most Innovative Companies profile: Airbnb
Profile on Welsh startup Hiut Denim
5 Typewriters for 21st Century Writers
Profile on Girls Who Code founder Reshma Saujani